# Expertise evidence checklist

Use this before publishing a personal profile or About page.

## Identity

- [ ] My name is consistent across relevant public pages.
- [ ] My personal site or contact route identifies the person offering the service.
- [ ] Relevant public profiles link to current information about me.

## Clear service

- [ ] My first paragraph states the work I provide.
- [ ] It says who I usually help and what problem or decision is involved.
- [ ] It includes only fit details that matter, such as location or language.
- [ ] It does not rely on vague labels or inflated claims.

## Supportable evidence

- [ ] Public claims about roles, results, clients, or credentials are accurate and current.
- [ ] I have permission to name any client or project.
- [ ] I can support every material claim if a reader asks.
- [ ] Confidential work is described only at a permitted level.

## Reader path

- [ ] At least one relevant public work, talk, article, or profile is linked.
- [ ] Articles identify their author accurately.
- [ ] Links and contact routes work on a phone.
- [ ] The page has one clear main heading and descriptive links.

## Record

| Date | Page or profile | Change | Evidence checked |
| --- | --- | --- | --- |
| [date] | [URL] | [change] | [source or permission] |